STV goes underground
Beneath the feet of Glasgow’s residents, a brand new way for commuters to get their STV news updates has been launched. As part of STV’s ongoing commitment to make its content available whenever and wherever viewers want it, the broadcaster has gone underground to benefit the passengers on Glasgow’s Subway.
Eleven LCD screens providing HD quality images have been installed in key subway stations across Glasgow. As well as advertising opportunities, the screens feature a feed from STV that is constantly updated, combining current affairs and entertainment headlines, offering commuters a snapshot of the most up-to-date news available.
Today’s Subway travellers were the first to be treated to this new method of accessing the latest news, courtesy of a collaboration between STV, Primesight outdoor advertising and Strathclyde Partnership for Transport (SPT).
Gordon Macmillan, Head of News at STV, said: “There’s a variety of ways people can access STV when they’re on the move – from the stv.tv website to the recently launched STV News iphone app.
“Now we’re delighted to be able to offer another innovative option for Glasgow’s Subway travellers and provide a fast and digestible STV news service during their commute.
“With around 14 million passenger journeys a year, STV now has a great opportunity to connect with existing and new audiences in a unique environment.”
Gordon Maclennan, Chief Executive of SPT, said: “People are always looking to do more on the move and we are delighted to be able to bring the latest news from STV directly to our customers as they travel on the Subway network. Our Subway modernisation plans include bringing in the most up to date technology and this link-up with STV is just the start. We have vibrant and media-rich screens operating in real time, enabling us to expand our Subway communications directly to all our passengers as well as delivering effective advertising.”