Tag Archives: blogging

Mabel’s Log up for blogging award

This week, female lifestyle website, ‘Mabel’s Log’ is a Finalist in the 2012 Brilliance in Blogging Awards.


More than 50,000 votes were cast across 12 sections for the awards, which are backed by BritMums, and Mabel is featured in the ‘Fresh Voice’ category.  BritMums is the UK’s largest and most influential network of parent bloggers, and the awards are held on the first night of their annual conference in June 2012.

Each ‘Brilliance in Blogging’ Award category will now be reviewed by a panel of judges to determine the overall winner of that category.  The judges come from backgrounds in blogging, social media, marketing and writing, with a wealth of experience on the subject matter.

The winners of each category will be announced at a glittering awards ceremony held in a Grade II listed venue in a private courtyard in the heart of London, and the awards will be presented by former Blue Peter host, Katy Hill. Former Prime Minister’s wife Sarah Brown and comedienne Ruby Wax are among the high-profile speakers at the two-day event.  More information at www.BritMumsLive.com

Mabel’s Log is the creation of Sofie and Lizzie Ford, two twenty-something Glasgow girls (who just happen to be sisters-in-law). Between them they concocted the character of Mabel, an amalgamation of each of their (better!) traits. They’d like to think there is a little bit of Mabel in everyone.

After far too long talking about it, they finally bit the bullet and in September last year, Mabel’s life became an online magazine called ‘Mabel’s Log’  – a scrapbook of her life. She shares her escapades in the kitchen, her fashion tips, her family life, her interior design projects and beauty secrets – she celebrates life.

The heart of Mabel’s Log is Sofie and Lizzie’s desire to support local businesses, local designers and creatives – so a lot of what Mabel writes about promotes what is going on locally in Glasgow; talented individuals and family businesses that deserve accolade for their hard work and ethical ethos.

Mabel’s Log now has a strong readership across the city and further afield with over 1000 individuals logging on each week and over 2000 followers on twitter. It has become an interactive forum for people to share their experiences, celebrate creativity and share the good things in life.

In response to this amazing opportunity, Sofie and Lizzie said:-

“To be honest, we can’t quite believe it! We feel like we’ve just started out in this whole thing so to have the opportunity to be a part of the awards and meet so many of the writers we’ve been admiring from a distance for so long is going to be a LOT of fun!”